Search Engine Optimisation Training

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Course Overview

Skill Level: 1 Introduction

Duration: 1 Day

Description:

You may have a website, but how do you make sure people find it? There are a number of simple steps you can take to ensure that your website is ranked highly on the main search engines.

Search Engine Optimisation (SEO) can really pay off giving you a great ROI if done properly. Companies who ignore this do so at their peril. Don’t pay someone else to get you top ranking, when you can learn how to do it yourself.

This course shows you how to improve your natural or organic search engine rankings. Topics covered include how important keyword phrases are, submitting to search engines and directories, significance of onsite and third party links and how to measure your success.

 

 

Keyword Research and Competitor Analysis
Finding the right keywords
How to mine for keywords
Which keywords should you focus on Broad, Focused, Laser?
Competitor analysis
SEO Friendliness
Clean code
On-Page Optimisation
The importance of Meta Tags Description Tag Keyword Tag Alt Tags
Headline Tags (why use them)
Page / File Names
Importance of Keyword Rich Content
Interlink Pages
When to use a noindex code
Google Webmaster Tools
How to find and use stats successfully
Which search engines and which directories are most important
How people search
How users formulate queries
How users view SERPs (Search Engine Results Pages)
Link building
How link popularity works
Link acquisition tactics
How to maximise the power of links
Principles of link building – priorities for kudos and link reputation
PageRank and how it works
Giving outbound links
On-going Content SEO for social media
Blogs, RSS feeds, Facebook, LinkedIn, Twitter and multimedia content
Resources and Tools
How things are changing in SEO

Additional Info

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