Topic 1: The Principles of Design
How to use the 4 basic principles of design
It's as easy as 123-4
It's as easy as 123-4
Topic 2: The Ten Commandments for Good Design Layout
Planning
Put the reader first
How to use pictures and graphics for visual effect
Layout order
Creating signposts to readers navigate through a document
Don't treat your computer like a typewriter
Make your type legible
Make your columns the right size
Don't forget space
Be consistent
Put the reader first
How to use pictures and graphics for visual effect
Layout order
Creating signposts to readers navigate through a document
Don't treat your computer like a typewriter
Make your type legible
Make your columns the right size
Don't forget space
Be consistent
Topic 3: Proximity
The basic purpose
How to get it
What to avoid
How to get it
What to avoid
Topic 4: Contrast
What's good and what's bad
Getting your ideas down
Getting your ideas down
Topic 5: Using Colour
Cost implications
Colour relationships
When to use Shades & Tints
Working with warm colours vs cool colours
What to choose CMYK vs RGB
Colour relationships
When to use Shades & Tints
Working with warm colours vs cool colours
What to choose CMYK vs RGB
Topic 6: Designing Tips
Tips on designing Flyers
Creating a focal point
Using subheads that contrast
Tips on designing Newsletters and Brochures
Using good type
Alignment
Proximity
Creating a focal point
Using subheads that contrast
Tips on designing Newsletters and Brochures
Using good type
Alignment
Proximity
Topic 7: Designing with Type
Using the right font type - postscript, truetype, type 1
Getting your message across
Font styles - old, modern, serif, sans serif
Getting your message across
Font styles - old, modern, serif, sans serif
Topic 8: Type Contrasts
Use of size, weight and colour
Topic 9: Building a Professionally Looking Publication
Using an industry standard desk top publishing program, you will see how easy it is to create professionally looking publications, adverts, posters.
