Email Marketing Training Course – Masterclass

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Email Marketing Training Course – Masterclass

Category:
Digital Marketing / Email Marketing /
Free
1 Reviews
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Free

6 Students
Duration: 1 day
Certificate of Completion

Email Marketing

Email Marketing – How to set up a successful campaign

Email marketing is a great way to increase profits and generate a great return on investment if done correctly. In a recent survey, 90% of people said they prefer to be contacted by email.

During the course, you will learn how do Email Marketing more effectively, in less time, with less hassle, and generate more profit. See how to avoid the pitfalls that most companies face when trying to set-up an email campaign.

Learn all the crucial aspects of email marketing, from marketing strategies, legal issues, planning and executing, through to designing engaging content, improving deliverability and why mobile emails are so important.

1 Day Introduction Email Marketing   £299.00  Face to Face or Online   Discounts are available for 2nd & 3rd delegates and Group bookings.

Course Content

  • Discover how to build a profitable and responsive email list
  • Understand campaign aims / goals / objectives
  • Discover how to get your emails delivered and read
  • Discover why most of your competitors’ emails don’t work
  • Discover how to avoid spam filters
  • Choose your  target audience
  • Create the message, send the message
  • Evaluate the campaign, make improvements
  • Q&A
  • FREE Detailed Course Training Manual in PDF format (one per course) Worth £50.00
  • Refreshments (at in2)
  • Money Back Guarantee
  • Small Class Size (Max 6 Delegates)
  • Training Course Certificate
  • Email Support
  • Automatic enrolment into our customer discount reward scheme

Who is the target audience?

  • This Introduction to Email Marketing training course is designed for anyone wanting to learn how to setup a successful Email campaign
  • This course is aimed at beginners, so no previous experience of Email Marketing is necessary

Course Guidelines

  • Email Marketing – understanding the jargon
  • Understanding what Permission marketing is
  • Do users still value email?
  • Conducting a competitive analysis
  • Legal issues and regulations when emailing
  • Choosing between Email Service Providers (ESPs)
  • Planning and delivering email campaigns

  • Gaining customers using different methods – on and offline
  • How to target the online users you want
  • Encouraging web visitors to subscribe
  • Create effective registration processes
  • Gathering information – How much should you gather?
  • Customer retention strategies
  • Choosing frequency schedules – how often should you be emailing?

  • Building trust with subscribers
  • Developing engaging content
  • Improving the value offering of your email
  • Planning for Viral and Social Media Marketing
  • Getting an email list

  • Laying the foundations
  • Keeping your brand identity
  • Working with templates
  • Choosing colours and fonts
  • Thinking about navigation
  • Checking in the preview pane
  • Designing for ‘Above the Fold

  • How writing an email is different than for print
  • How online users read emails
  • Increasing scan-ability
  • Using links intelligently
  • Short vs long copy
  • Thinking about subject lines and from fields

  • HTML vs text emails – what programs should you use?
  • Sending Multi-part MIME and other formats
  • Email reader compatibility and testing
  • The anatomy of an email – Improving inbox deliver ability
  • Avoid looking like a spammer – know how to use the From field, Subject line and To fields for maximum effective
  • Improving list quality
  • Removing non-responsive emails
  • How to minimise unsubscribe and complaints

  • In-house or outsource your campaign
  • Choosing a host
  • Understanding conversion and performance metrics
  • Hits, page impressions and visitors
  • Tracking landing pages
  • Reducing abandonment and bounce rates
  • Using junk and SPAM filters
  • Structured approaches to testing
  • Timing of an email campaign
  • A/B and Multivariate testing – test and test again
  • Analysing test results
  • Case studies

About Instructors

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  • Laurence

    Didsbury Engineering
    ” Really enjoyed the Email Marketing Training Course. I have learned so much about how to improve our email campaigns and ultimately help to increase sales” – Laurence

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