Digital Marketing Course

Great Training & Great Prices

Digital Marketing Course

Category:
Digital Marketing / SEO Courses /
Free
1 Reviews
Digital Marketing Logo

Free

6 Students
Duration: 1 day
Certificate of Completion

Digital Marketing

Digital Marketing – How to produce an effective profitable website

Digital marketing now makes up 80% of the average company’s sales and online advertising is moving forward every day. The average internet user spends around 4 hours and 25 minutes using the net each day: more and more of the things we used to do offline, we now do online, so having an internet strategy is essential.

To be successful and grow a business and its revenues, you must match the way your prospects are looking for your products and services. This 1 day indepth Digital Marketing training course will give you all the skills to get your business thriving.

1 Day – Digital Marketing £250.00  Face to Face or Online   Discounts are available for 2nd & 3rd delegates and Group bookings.

Course Content

  • Identify your target market
  • Create a successful digital marketing plan
  • Benefits of using social media networking
  • How social media impacts on Search Engine Rankings
  • Creating an effective online profile
  • Key terminology & technology
  • Typical KPIs
  • Keyword research
  • Competitor analysis Implement Google Analytics
  • Manage Google Analytics accounts
  • FREE Detailed Course Notes in PDF format (one per course) Worth £50.00
  • Email Support
  • Money Back Guarantee
  • Refreshments (at in2)
  • Training Course Certificate
  • Small Class Size (Max 6)
  • Automatic enrolment into our customer discount reward scheme

Who is the target audience?

  • This Internet Strategy training course is designed for anybody who are serious about knowing how to setup digital marketing
  • No previous experience of digital marketing is necessary

Course Guidelines - Click Activity to Expand Content

  • Identify your target market
  • Create a successful digital marketing plan
  • Create brand awareness
  • How to turn a web site into a marketing hub
  • How to build a strong following
  • Understand the etiquette and legal rules for internet marketing

  • Benefits of using social media networking
  • How social media impacts on Search Engine Rankings
  • Creating an effective online profile
  • How social media networks monitor engagement
  • Why organisations need social media policies
  • Best practices for safe social networking

  • Key terminology & technology
  • Typical KPIs
  • Keyword research
  • Competitor analysis
  • Writing content for your website
  • Importance of Page titles, Meta descriptions, Meta keywords, H-Tagging
  • Internal linking policies
  • Importance of site maps/information architecture
  • Image naming conventions, alt & title tagging
  • Link building and online PR

  • Implement Google Analytics
  • Manage Google Analytics accounts
  • Perform analysis with real time reports
  • Perform analysis with standard reports
  • Perform in-depth analysis with specific reports

About Instructors

Reviews

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  • Paul & Natasha

    5 out of 5

    Gorvins Solicitors
    The Digital Marketing course was really informative and has given me some real food for thought on how to maximise and convert visitors to our website. Very impressed with the trainers knowledge and enthusiasm about the subject. Brilliant day and would highly recommend to any company serious about their digital marketing. – Paul & Natasha

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