Search Engine Optimisation Training – Advanced

Great Training & Great Prices

Search Engine Optimisation Training – Advanced

Category:
Digital Marketing / SEO Courses /
Free
Search Engine Optimisation Logo

Free

6 Students
Duration: 1 day
Certificate of Completion

Search Engine Optimisation (SEO)

Search Engine Optimisation – Advanced fitness workout for your SEO

This advanced Search Engine Optimisation course is ideal for people who are already engaged in SEO or have attended our introduction to SEO course. During this advanced course, you will investigate the behind the scenes techniques that will really improve your website ranking in the search engines.
It will teach you the importance of page tags, how to organise your website and run an SEO audit; why content is “King” in SEO, why blogging, social media and local SEO play such an important role, plus how to measure and analyse your SEO results.

1 Day Advanced SEO     £299.00  Face to Face or Online   Discounts are available for 2nd & 3rd delegates and Group bookings.

Course Content

  • Apply Page Tags
  • Look at your Website Structure
  • Run an Seo Audit
  • Look at Competitor Analysis
  • Add Content Seo
  • Apply Blogging
  • Apply Link Building
  • Understand Social Media and SEO
  • Set-up Local Seo
  • Run Metrics
  • Q&A
  • FREE Detailed Course Training Manual in PDF format (one per course) Worth £50.00
  • Money Back Guarantee
  • Refreshments (at in2)
  • Small Class Size (Max 6 Delegates)
  • Training Course Certificate
  • Email Support
  • Automatic enrolment into our customer discount reward scheme

Who is the target audience?

  • This Advanced Search Engine Optimisation training course is designed for anyone interested in learning how to get their web sites found in Search Engines
  • This course is aimed at people who are already applying SEO and what to extend their knowledge or who have attended our Introduction Search Engine Optimisation Training Course

Course Guidelines

  • Understand Page Tags, HTML, and Talking to Google
  • Page Tags and Poker
  • Weave Keywords into Page Tags
  • A Visual Test for Keyword Density
  • Leverage Keyword Density for SEO
  • Set up Your Home Page

  • Define SEO Landing Pages
  • Write a Keyword Heavy Footer
  • Use Keyword Heavy URLs over Parameter URLs
  • Leverage the Home Page for One Click Links
  • Join Google and Bing Webmaster Tools

  • Keyword Audit
  • Page Tag Audit
  • Home Page Audit
  • Website Structure Audit

  • Analyse products / literature
  • Analyse pricing and sales processes
  • Analyse advertising
  • Analyse market share
  • Analyse size of company

  • Identify Keyword Themes
  • Create a Content Map
  • Set up a Blog
  • Create a Content Marketing Plan

  • Make a Blog Calendar
  • Set Up Your Blog for Best SEO
  • Write SEO-friendly Blog Posts

  • Define Your Link Objectives
  • Beware the Penguin
  • Solicit the Easy Links First
  • Identify Directory, Blog, and Other Link Targets
  • Reverse Engineer Competitors’ Links
  • Create Link Bait

  • Understand Social Media SEO
  • Get Social Mentions!
  • Set up Robust Social Profiles
  • Get Google+: Google’s Favoured Social Network
  • Tweet and Be Tweeted

  • Understand Local Search Opportunities
  • Claim and Optimize Your Local Social Media
  • Cross-link Your Website to Your Local Social Media
  • Create a Review Marketing Strategy
  • Identify Reputation Management & Review Opportunities

  • Define Your Goals
  • Measure Your SERP Rank and Domain Authority
  • Use Google Analytics Basic Features
  • Use Advanced Features in Google Analytics
  • Deliverable: Google Analytics Worksheet
  • Deploy Circular Analytics for Improved SEO

About Instructors

Reviews

Average Rating

0
Free
0 Ratings

Detailed Rating

Stars 5
0
Stars 4
0
Stars 3
0
Stars 2
0
Stars 1
0

There are no reviews yet.

Be the first to review “Search Engine Optimisation Training – Advanced”

This site uses Akismet to reduce spam. Learn how your comment data is processed.