Search Engine Optimisation Training – Introduction

Great Training & Great Prices

Search Engine Optimisation Training – Introduction

Category:
Digital Marketing / SEO Courses /
Free
1 Reviews
Search Engine Optimisation Logo

Free

6 Students
Duration: 1 day
Certificate of Completion

Search Engine Optimisation (SEO)

Search Engine Optimisation – Techniques to get your website flying

Having a great website won’t do you any good unless you can get traffic (people) flowing to it. Getting your website to appear on page one of a search engine is fundamental if you want your business to succeed.

This SEO training course is ideal for businesses who are serious about wanting to improve their website rankings through SEO. The course will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a Search Engine Optimisation campaign using the latest  range of on-page and off-page SEO techniques. We show you the small things to do that will make a big difference on your website rankings.

1 Day Introduction SEO     £250.00  Face to Face or Online   Discounts are available for 2nd & 3rd delegates and Group bookings.

Course Content

  • Discover what Search Engines look for
  • Learn how to get listed and in what order
  • Understand the importance of Keywords
  • Discover the most critical element of Link building
  • Discover why choosing the Domain name is so important
  • Learn to make your website easy for Search Engines to Index
  • Q&A
  • FREE Detailed Course Training Manual in PDF format (one per course) Worth £50.00
  • Money Back Guarantee
  • Small Class Size (Max 6 Delegates)
  • Refreshments (at in2)
  • Training Course Certificate
  • Email Support
  • Automatic enrolment into our customer discount reward scheme

Who is the target audience?

  • This Introduction to Search Engine Optimisation training course is designed for anyone interested in learning how to get their web sites found in Search Engines
  • This course is aimed at beginners, so no previous experience of SEO is necessary

Course Guidelines

  • The Only Important Search Engines Are
  • Relevancy: The Critical Ingredient of High Ranking Web Pages
  • Getting Your Web Pages Listed
  • What about Paying for Instant Traffic?
  • Organic vs. Sponsored Results
  • What about Search Directories?

  • The Three Basic Steps to Dominating the Search Rankings
  • What are Keywords?
  • The Importance of Keywords
  • Finding the Money Keywords That Trigger Sales
  • How to Find All the Right Keywords
  • Keyword Placement: The Location of Your Keywords Count!
  • Keyword Density: An Enduring SEO Myth

  • Linking Basics
  • Inbound & Outbound Links
  • Reciprocal Links
  • Link Popularity: An Evolving Concept
  • PageRank and the Google Toolbar
  • Essential Strategies for Building & Structuring Inbound Links
  • Choose Your Links Wisely

  • How to Use the SSI Tool to Analyse your Competition, So You Can Beat Them in the Rankings.
  • Tricks and Tips of the SEO Trade

  • What’s In A Name?
  • In Search of the Ideal Domain Name
  • Domain Names that Please Customers and Search Engines

  • Designing Search-Friendly Pages
  • Keep Your URL Simple
  • Meta Tags: Do They Matter?
  • How to Customize the Way Your Listings Appear in Google
  • Sitemaps: What, Why, and How

About Instructors

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  • Katie

    5 out of 5

    Force 8
    Great training session. Learn’t lots to help improve the company website and how to convert visitors into customers – Katie

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